The five main reasons that a business would be interested in brand protection is that other companies who are trying to profit from a brand that your company has spent time developing. Coining the term “brandjacking”, it is important to secure and actively manage your brand’s identity on social media, you have to protect trademarks, maintain domain name safety, protect any data and that costs! Here is a great article that shows you specific ways your brand could be compromised and the steps you can be take to deal with any damage and more importantly prevent it from ever happening. It has to be worth a look?
Read the full article here