Content marketing is a critical component of modern digital marketing and it’s important for publishers and business owners to stay abreast of current trends. The key trends for 2016 are simplified and summarised by the infographic.
The infographic shows that content marketing is expected to evolve in several exciting ways in 2016. Certain trends that have persisted over the years – such as mobile marketing and personalisation – are expected to expand in 2016. There will likely also be an increase in the use of social media advertising on platforms such as Facebook, Twitter and LinkedIn with more mainstream use of so-called “fringe” social media hubs like Snapchat and Instagram. Trends in 2016 will also include significant innovation with increasing use of interactive content like GIFs, and “virtual reality” such as the new 360 Videos introduced by Facebook. In addition, Facebook’s recently introduced “instant articles,” which provide more visibility for content than many other platforms, are expected to become an important resource in 2016. Finally, the use of artificial intelligence to generate relevant content will be key in 2016.
Content marketing is an area that has been rapidly evolving every year, making it difficult to stay current with the ever-changing trends. The infographic provides a simple, easy-to-follow guide for this year’s trends, all of which provide new and exciting opportunities for effective content marketing.
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